Google Launches Universal Cart, a Shared Shopping Cart for Search and Gemini
Shoppers in the US can now save items from many stores in one cart, with price-drop alerts and checkout through Google.
Google launched Universal Cart in the United States on Thursday, October 15, according to TechCrunch. The tool lets people collect and track products they find across Google Search and the Gemini app. Google previewed it at its I/O conference in May.
The cart can hold items from more than one retailer, and saved items and shopping progress are still there when you come back. TechCrunch reports it can alert shoppers when a saved item drops in price or comes back in stock, factor in credit card perks when suggesting how to pay, and surface promo codes.
Checkout runs on the Universal Commerce Protocol (UCP), an open standard Google introduced earlier this year to help AI agents and retailers work together, including at checkout. TechCrunch says it joins AI Mode shopping features and a tool called Let Google Call, and notes that Amazon and OpenAI have added similar agentic shopping features. The article does not say which retailers take part or whether the cart costs anything.
If you sell products online, shoppers are starting to buy through AI tools instead of your website. Check that your product feed is accurate and look at the UCP setup in Google Merchant Center. Google's own shopping blog from September 16 points merchants to those same steps.
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