10 AI Video Tools Small Businesses Can Try Today, From Descript to Runway
Avatars, clip cutters, text-to-video and editors, with starting prices checked on each maker's site.
You do not need a studio to make product demos, training clips or social posts. These ten tools cover different jobs: presenters without a camera, short clips from long recordings, video from a blog post, and fully generated footage. Check the commercial-use terms before you publish anything for your business.
1Descript
Descript describes itself as an AI video and audio editor where you edit by editing text. Zapier likes editing by transcript, but notes the editor can lag on complex projects.
Visit Descript →2HeyGen
HeyGen lets you build videos around a personal avatar of your face and voice. The free plan is limited to 3 watermarked videos a month, up to a minute each, and Zapier calls the paid plans expensive.
Visit HeyGen →3Synthesia
Synthesia makes videos with digital avatars in multiple languages. Zapier says the avatars can still look unnatural on large screens, and the free plan adds a Synthesia watermark.
Visit Synthesia →4Runway
Runway generates and edits film-style video from prompts. Zapier and CNET both single it out for creative control, with Zapier warning of a steep learning curve and CNET noting no native audio.
Visit Runway →5OpusClip
OpusClip pulls short clips from long videos and ranks them with a virality score, which Zapier recommends for high-volume repurposing. Starter includes 150 credits a month.
Visit OpusClip →6invideo AI
invideo AI builds social videos from a prompt, adding stock footage, voiceover and text, according to Zapier. Good for B-roll-heavy content, less so for a personal on-camera brand.
Visit invideo AI →7Pictory
Pictory turns text, URLs, slide decks and images into branded videos with captions and AI voices. Zapier notes the visuals can feel templated next to fully generative tools.
Visit Pictory →8Captions
Captions is an AI video generator and editor aimed at going from idea to share-ready content. Its pricing page lists a free tier and a Max plan with generative features such as AI actors.
Visit Captions →9Luma
Luma offers creative agents for planning, generating and refining image and video work, with access to Luma and third-party models. Plus includes commercial use and 10,000 credits.
Visit Luma →10Pika
Pika offers AI video, image and audio tools with a free plan and a $10 Starter tier with 900 monthly credits. The catch: the free plan does not include a commercial license.
Visit Pika →How we picked
We opened each maker's pricing page on October 20, 2026 to confirm the product is on sale and to record starting prices, then leaned on tool-by-tool notes in Zapier's October 2026 roundup and CNET's September 2026 testing of AI video generators. Items are not ranked by a single test, and plans and prices change often.
Is AI recommending your business?
Our AI visibility audit checks what ChatGPT, Gemini and Google's AI say about you, and includes a 1:1 review of the results.
See the audits