Jotform vs. Typeform: Which Form Builder Fits a Small Business?
Jotform has a free plan and paid plans from $34 a month on yearly billing. Typeform's paid plans start at $28 a month on yearly billing.
Both tools build online forms, surveys and lead capture pages without code. Typeform leans on one-question-at-a-time forms, while Jotform sells itself on volume and a long list of plan limits you can see up front.
| At a glance | Jotform | Typeform |
|---|---|---|
| Free plan | Yes: 5 active forms, 100 submissions a month | Yes, with a limited number of responses (no figure given) |
| Starting paid price (monthly billing) | $39 a month (Bronze) | $39 a month (Basic) |
| Starting paid price (yearly billing) | $34 a month | $28 a month |
| Entry paid plan volume | 25 forms, 1,000 submissions a month | 100 responses a month |
| Remove branding | From Bronze | From Plus ($79 a month) |
| Users | 1 on Starter to Gold | 1 on Basic, 3 on Plus, 5 on Business |
| Best for | High volume at a lower cost | Polished, conversational forms |
Jotform
- Free plan with 5 active forms and 100 submissions a month
- Paid plans list clear limits on forms, submissions and storage
- Branding can be removed from Bronze up
- HIPAA features on Gold
- Free plan shows Jotform branding
- Single user on every plan except Enterprise
- Gold at $129 a month is a big step up from Silver
Typeform
- AI-powered form creation on Basic
- Conditional logic, webhooks and integrations on Basic
- Plus removes branding and adds a custom subdomain
- Business adds drop-off rates and conversion tracking
- Only 100 responses a month on Basic
- Free plan limits are not stated on the pricing page
- The page shows different prices in its plan cards and its comparison table
Pick Jotform if you collect a lot of submissions and want the lowest cost per response, since its entry paid plan allows 1,000 submissions a month against Typeform's 100. Pick Typeform if the look and feel of each form matters more than volume and your response counts are small. Typeform's page shows two sets of prices, so confirm the number at checkout.
Prices and features checked November 6, 2026 from each company's own site. They change often, so confirm before you buy. We are not paid by either company.
- Jotform pricing (Jotform)
- Typeform pricing (Typeform)
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