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Creator Tools

TechCrunch Reports Canva Is Cutting 22% of Its Staff as Growth Slows

CEO Melanie Perkins says growth slowed for the first time in a decade, and AI costs are squeezing the design tool's forecast.

Canva is laying off 22% of its staff, about 1,271 people, according to TechCrunch. CEO Melanie Perkins wrote that "growth has slowed for the first time in a decade," as TechCrunch quotes her.

TechCrunch says Canva cut its revenue growth forecast to 20% from 30% because of rising AI costs, and that early investors reduced the company's valuation to about $35 billion earlier this year. The company also faces chatbots such as ChatGPT and Gemini, whose image generation lets people make posters and presentations.

Canva is merging its product, growth and platform teams, reducing specialized roles so staff take on broader work, and moving to hybrid work with a few office days a week. TechCrunch adds that Canva has been building its own AI models to lower costs and rely less on third-party models.

Why it matters for your business

Nothing in the report says Canva is changing plans, prices or features for customers. If your marketing runs on Canva, keep your brand templates exported or backed up and watch for pricing notices, since AI costs are cited as a pressure.