Amazon Lets Select US Shoppers Text Alexa to Search, Compare and Buy
The text-based shopping agent opened Friday to invited customers, with a waitlist and a wider rollout planned in coming weeks.
Amazon announced on Friday, November 6, that customers can text Alexa, its AI agent, to shop, according to TechCrunch. Shoppers can search for items, add them to a cart and buy them using plain-language requests.
TechCrunch says Alexa can also manage lists, track prices, search the web, compare products, check order status, and find Amazon listings that look like a photo a user shares. Amazon says the agent will learn a shopper's preferences over time and suggest items.
Select U.S. customers get a text inviting them to turn the feature on. Everyone else can join a waitlist, and Amazon plans a broader rollout in the coming weeks. TechCrunch notes the launch lands just before the holiday shopping season, and follows Amazon's September block of Meta's Muse agent from querying its site.
If you sell on Amazon, expect more shoppers to arrive through an AI agent that compares listings instead of browsing. Check that your titles, images, prices and reviews are accurate and clear, since an agent will weigh them side by side.
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