Zapier vs. Make: Which Automation Tool Fits Your Small Business?
Both connect your apps so busywork runs on its own, and both now build AI agents. Make starts cheaper per month; Zapier gives you a full free trial of its paid plan.
Zapier and Make do the same core job: when something happens in one app, like a new form entry, order, or email, they carry out steps in your other apps without you touching it. Both have free plans, and both now let you build AI agents inside the tool. The biggest differences are how they charge and how much the free plan lets you do.
| At a glance | Zapier | Make |
|---|---|---|
| Free plan | 100 tasks a month, two-step Zaps | Up to 1,000 credits a month, 2 active scenarios |
| Starting paid price | $19.99 a month (Professional) | $12 a month (Core, 10,000 credits) |
| Team plan | From $69 a month | $38 a month at 10,000 credits |
| How usage is counted | Tasks | Credits (most actions use 1) |
| Annual billing discount | 33% | 15% or more |
| AI agents | Separate add-on, free tier included | Beta, on all plans |
| Free trial of paid plan | 14 days, no credit card | Not listed |
Zapier
- Free plan includes 100 tasks a month and unlimited Zaps
- 14-day Professional trial with no credit card
- Zapier says annual billing saves 33%
- Price rises as you pick a higher monthly task tier
- Free plan is limited to two-step Zaps
- Agents are priced separately: 400 activities a month free, Agents Pro is $400 a year for 1,500 a month
Make
- Lower monthly price at 10,000 credits
- Core plan runs scenarios as often as every minute
- Make says its AI Agents (beta) are available on all plans
- Free plan allows only 2 active scenarios
- Scenarios stop if you run out of credits until you add more
- AI features may use more credits than standard actions
Pick Zapier if you want to test the full paid plan free for two weeks and you will run a modest number of automations. Pick Make if you expect to run a lot of automations and want the lower monthly price, and you are fine watching your credit balance.
Prices and features checked October 12, 2026 from each company's own site. They change often, so confirm before you buy. We are not paid by either company.
- Zapier pricing (Zapier)
- Make pricing (Make)
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